SERVICES

I offer a range of digital marketing services, but I'm always keen to tailor what I do to suit your requirements.  So feel free to get in touch if you'd like to chat anything through.

INSIGHT
Digital Audits

Market Research

Competitor Benchmarking

Social Listening

Google Analytics Analysis

Customer Insights Evaluation

STRATEGY
Digital Marketing Consultancy Marketing Strategy and Planning

Conversion Rate Optimisation

Social Media Strategy

Marketing Campaign Planning

Digital Experience Management

DELIVERY
PPC & Display Advertising​

Search Engine Optimisation (SEO)

Logo / Brand Design

Basic Website Design & Build

Copywriting

Social Media Adverts

Email Marketing Campaigns

Content Marketing

INSIGHT

The aim of marketing insight is to discover something new about your business, customers, product(s)/service, sector or current marketing activity that has not yet been leveraged.  I offer a range of market research reports, digital audits, competitor benchmarking and social listening briefs, which will help you do just this.  All of my reports will present you with relevant data, but more importantly, they will give you meaningful and actionable recommendations to help inform any key business decisions going forward.

 

Gaining marketing insight is a good place to start if you want to answer questions such as:

  • Where should I focus my marketing activity?

  • My business is at a crossroads and I'm not sure which direction to take?

  • Is there a market for this product or service?

  • Who are my biggest competitors?

  • How do I get more customers?

  • What are my customers saying about me?

 

STRATEGY

Do you have a vision for your business?  Is your current marketing activity effectively aligned to your vision?  Are you and your employees clear about how you're going to get there?  How will you know when you are successful?  I can help you answer some of these questions and give you the roadmap to work from.  A good marketing strategy is your business's game plan for reaching people and turning them into customers.  It is a blueprint, an idea, an approach or a focus, which you and your employees should be working from daily.  A marketing plan, on the other hand, is the individual steps you are going to take to get there.  I can help you with both.

 

A good marketing strategy will help you answer some of the following questions:

  • What do I want my business to be famous for?

  • Is my marketing activity helping us to achieve our vision and goals?

  • My business has changed and now I need to align my marketing activity. Where do I start?

  • What would be the best use of my marketing budget?

 

DELIVERY

If you have a plan and know where you're going, but simply need help delivering the day-to-day marketing tasks, I can help.  Or perhaps you're an agency that requires a particular skill set for a new client or project?  I have broad marketing experience from heading up a full-service in-house marketing team, but I built it from scratch, which means before I recruited anyone I also delivered the day-to-day tasks myself.  With an MSc in Digital Marketing, I am literate in a number of specialist skills such as PPC and SEO.  Check out my CV for the full list of technical bits.  Equally, if it is not something I cover, I will say, but I might be able to recommend someone, so it's always worth asking.

 

Start with delivery if any of the following sound like you:

  • As a business owner, I just don't have the time to do everything by myself.

  • We are an agency and have many skills in-house, however, we need a specialist to support this project.

  • I know what we need, I just don't have the expertise to do it by myself, so am looking for a specialist.

  • It doesn't make sense for me to hire someone full-time so this is a project I can outsource.​

 

LET'S CHAT

Email: kathrynyoungmarketing@gmail.com

Tel: +44(0)7800-601-012

Also available on: Skype, WhatsApp & FaceTime too!

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