FEES
Freelance digital marketing and copywriter rates vary massively, depending on the freelancer and the project. But I try to keep things as simple and transparent as possible.
I've got a couple of starter packages for some of my most popular services, and I've got an hourly, daily and weekly rate for everything else.
Weekly - £2,200 (35hrs at c.£63ph)
Daily - £500 (7hrs at c.£71ph)
Hourly - £80 (available PAYG)
STARTER PACKAGES
PPC (Pay-per-click)
One of the quickest and most effective ways to increase and improve the quality of website visits, generate more sales and leads or simply get the phone ringing with more enquiries. You’ll only pay when a user clicks on your ad. I can set up your paid search advertising with the right keywords and features to make sales at a budget that suits you. No other marketing channel gives you this level of measurability, accountability and flexibility.
Services Include:
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Initial Brief & Objective Clarification
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New Account Builds
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Keyword Research, Search Volumes and Costing
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Monthly PPC Management and Reporting
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Data Analysis and Insights
ENTRY
Monthly Ad Spend - £1,000 - £5,000
One-Off Build Fee - £550
Monthly Management - £650/mo
ENHANCED
Monthly Ad Spend – up to £20,000
One-Off Build Fee - £1,500
Monthly Management - £2,000/mo
STANDARD
Monthly Ad Spend – up to £10,000
One-Off Build Fee - £1,000
Monthly Management - £1,250/mo
OPTIMUM
Monthly Ad Spend – up to £20,000+
One-Off Build Fee - BESPOKE
Monthly Management - BESPOKE
SEO (Search Engine Optimisation)
Understand and influence the online visibility of your website in a web search engine’s unpaid results. I can help you increase the quantity and quality of traffic to your website, by ensuring your online ‘shop window’ is working as hard as possible for you.
Services Include:
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Initial Brief & Objective Clarification
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Full Keyword Research
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On-Page SEO (Content Auditing and Conversion Rate Optimisation)
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Off-Page SEO
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Competitor Analysis
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Link Building Suggestions
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Reporting and Analysis
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Set-up and/or help with Google Analytics, Search Console and/or Google My Business if required
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Keyword Mapping (Enhanced)
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SEO Copy including Title Tags, Meta-descriptions and Page Headings (Enhanced)
STANDARD (Retainer Model)
One-Off Build Fee - £600
Monthly Management - £500/mo
ENHANCED (Retainer Model)
One-Off Build Fee - £1,200
Monthly Management - £850/mo
FULL DIGITAL AUDIT REPORT
What you'll get - a complete review of anything and everything you do digitally (website, social, email, analytics and anything else you can give me access to e.g. Google AdWords, Hubspot, Mailchimp, Salesforce...). The process takes at least a week and overall seeks to answer the question... where are you now? I will give you insights to website traffic, acquisition, customer profile, SEO, PPC opportunities, digital competitor analysis, each with opportunities and recommendations. I pay subscriptions to SemRush, SpyFu, Ahrefs and Moz, so I will review your website within these tools and give you the results with interpretation.
What it'll cost you - £2,200
DEEP-DIVE MARKET RESEARCH REPORT
Guide your strategic business decisions with a deep-dive market research report.
What you'll get - combining both quantitative and qualitative insights into your sector, product(s)/services, competition and existing marketing activity. My standard report will give you an overview of where your business currently sits within the market. Alternatively, I am happy to focus on key questions you might seek to answer, using a more bespoke format. The final report will help you make informed business decisions going forward and offer recommendations for future marketing activity.
What it'll cost you - £2,200