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Oct 28
5 min

The Ultimate 15-Point Landing Page Checklist

The following landing page checklist applies to both single landing pages or those that are part of a larger website. In either case, I a...

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How Businesses are Surviving the Pandemic: observations from a freelancer

Kath

Oct 5
2 min

How Businesses are Surviving the Pandemic: observations from a freelancer

I've been freelancing for a number of businesses throughout the pandemic, across a broad range of industries, including business investme...

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The 25 Best & Totally Free SEO Tools You Should Be Using

Kath

Aug 31, 2019
8 min

The 25 Best & Totally Free SEO Tools You Should Be Using

The world of SEO tools is BUSY. My goodness. There are soooo many available now, it's hard to know where to start. Many promising the ...

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8 Awesome Sites To Get Your Free Stock Photos

Kath

May 15, 2019
2 min

8 Awesome Sites To Get Your Free Stock Photos

Finding the right image for design work can be a nightmare. I've curated my favourite 8 free stock photo sites that aren't a cliche.

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6-Step Guide to Applying Keyword Research to Your Website for SEO

Kath

Mar 27, 2019
5 min

6-Step Guide to Applying Keyword Research to Your Website for SEO

It is universally acknowledged that search engines use hundreds of signals to decipher and rank the relevance of a website. A website own...

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How to perform a basic SEO audit of your website

Kath

Jan 25, 2019
12 min

How to perform a basic SEO audit of your website

If you’re like me and reliant on traffic to your website for business development, and ultimately sales, it's important to give your webs...

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3 common mistakes with LinkedIn Advertising

Kath

Dec 2, 2018
3 min

3 common mistakes with LinkedIn Advertising

I have spoken with a couple of clients recently who have tested LinkedIn's Ad Campaign Manager, but not received the results they were ho...

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Kath

Nov 26, 2018
2 min

Top 7 Christmas Adverts 2018

Big brands battle it out every year to grab the attention of an increasingly distracted Christmas market and 2018 has been no exception. ...

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Kath

Nov 25, 2018
2 min

Aspirational Brand of 2018

Whilst it is now a given that technology has wholeheartedly altered the way that marketers do their jobs today, whether your brand is hea...

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