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The ongoing Google antitrust case brought by the U.S. Department of Justice (DOJ) could bring sweeping changes to the advertising...

Okay, so you’re looking to dive into Google Ads. Smart move. With billions of daily users, Google’s ad platform provides incredible reach...

5 Marketing Trends to Watch in 2023: Personalization, Interactive Content, Video Marketing, Influencer Marketing, and AI

PPC, or pay-per-click, is a type of digital advertising in which advertisers pay a fee each time one of their ads is clicked. It is a way...

Have you ever interacted with a chatbot? Chances are, you have. These automated programs, designed to simulate conversation with human...

The following landing page checklist applies to both single landing pages or those that are part of a larger website. In either case, I...

I've been freelancing for a number of businesses throughout the pandemic, across a broad range of industries, including business...

The world of SEO tools is BUSY. My goodness. There are soooo many available now, it's hard to know where to start. Many promising the...

Finding the right image for design work can be a nightmare. I've curated my favourite 8 free stock photo sites that aren't a cliche.

It is universally acknowledged that search engines use hundreds of signals to decipher and rank the relevance of a website. A website...

If you’re like me and reliant on traffic to your website for business development, and ultimately sales, it's important to give your...

I have spoken with a couple of clients recently who have tested LinkedIn's Ad Campaign Manager, but not received the results they were...

Big brands battle it out every year to grab the attention of an increasingly distracted Christmas market and 2018 has been no exception. ...

Whilst it is now a given that technology has wholeheartedly altered the way that marketers do their jobs today, whether your brand is...