Kath
5 Marketing Trends to Watch in 2023
5 Marketing Trends to Watch in 2023: Personalization, Interactive Content, Video Marketing, Influencer Marketing, and AI
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Kath
- Dec 20, 2022
- 3 min
5 Tips for Successfully Managing Your PPC Campaigns
PPC, or pay-per-click, is a type of digital advertising in which advertisers pay a fee each time one of their ads is clicked. It is a way...
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Kath
- Nov 15, 2022
- 3 min
Introduction to ChatGPT: A New Era of Chatbot Technology
Have you ever interacted with a chatbot? Chances are, you have. These automated programs, designed to simulate conversation with human...
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Kath
- Oct 28, 2020
- 5 min
The Ultimate 15-Point Landing Page Checklist
The following landing page checklist applies to both single landing pages or those that are part of a larger website. In either case, I...
173 views0 comments
Kath
- Oct 5, 2020
- 2 min
How Businesses are Surviving the Pandemic: observations from a freelancer
I've been freelancing for a number of businesses throughout the pandemic, across a broad range of industries, including business...
45 views0 comments
Kath
- Aug 31, 2019
- 8 min
The 25 Best & Totally Free SEO Tools You Should Be Using
The world of SEO tools is BUSY. My goodness. There are soooo many available now, it's hard to know where to start. Many promising the...
107 views0 comments
Kath
- May 15, 2019
- 2 min
8 Awesome Sites To Get Your Free Stock Photos
Finding the right image for design work can be a nightmare. I've curated my favourite 8 free stock photo sites that aren't a cliche.
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Kath
- Mar 27, 2019
- 5 min
6-Step Guide to Applying Keyword Research to Your Website for SEO
It is universally acknowledged that search engines use hundreds of signals to decipher and rank the relevance of a website. A website...
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Kath
- Jan 25, 2019
- 12 min
How to perform a basic SEO audit of your website
If you’re like me and reliant on traffic to your website for business development, and ultimately sales, it's important to give your...
156 views0 comments
Kath
- Dec 2, 2018
- 3 min
3 common mistakes with LinkedIn Advertising
I have spoken with a couple of clients recently who have tested LinkedIn's Ad Campaign Manager, but not received the results they were...
113 views0 comments
Kath
- Nov 26, 2018
- 2 min
Top 7 Christmas Adverts 2018
Big brands battle it out every year to grab the attention of an increasingly distracted Christmas market and 2018 has been no exception. ...
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Kath
- Nov 25, 2018
- 2 min
Aspirational Brand of 2018
Whilst it is now a given that technology has wholeheartedly altered the way that marketers do their jobs today, whether your brand is...
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