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The Ultimate 15-Point Landing Page Checklist

The following landing page checklist applies to both single landing pages or those that are part of a larger website. In either case, I...

How Businesses are Surviving the Pandemic: observations from a freelancer

I've been freelancing for a number of businesses throughout the pandemic, across a broad range of industries, including business...

The 25 Best & Totally Free SEO Tools You Should Be Using

The world of SEO tools is BUSY. My goodness. There are soooo many available now, it's hard to know where to start. Many promising the...

8 Awesome Sites To Get Your Free Stock Photos

Finding the right image for design work can be a nightmare. I've curated my favourite 8 free stock photo sites that aren't a cliche.

6-Step Guide to Applying Keyword Research to Your Website for SEO

It is universally acknowledged that search engines use hundreds of signals to decipher and rank the relevance of a website. A website...

How to perform a basic SEO audit of your website

If you’re like me and reliant on traffic to your website for business development, and ultimately sales, it's important to give your...

3 common mistakes with LinkedIn Advertising

I have spoken with a couple of clients recently who have tested LinkedIn's Ad Campaign Manager, but not received the results they were...

Top 7 Christmas Adverts 2018

Big brands battle it out every year to grab the attention of an increasingly distracted Christmas market and 2018 has been no exception. ...

Aspirational Brand of 2018

Whilst it is now a given that technology has wholeheartedly altered the way that marketers do their jobs today, whether your brand is...