Kath
It's Not Me, It's You: How a Google Breakup Could Impact the Future of PPC
The ongoing Google antitrust case brought by the U.S. Department of Justice (DOJ) could bring sweeping changes to the advertising...
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Kath
Jul 84 min read
Google Ads 101: A Beginner’s Guide to Getting Started
Okay, so you’re looking to dive into Google Ads. Smart move. With billions of daily users, Google’s ad platform provides incredible reach...
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Kath
Dec 20, 20223 min read
5 Tips for Successfully Managing Your PPC Campaigns
PPC, or pay-per-click, is a type of digital advertising in which advertisers pay a fee each time one of their ads is clicked. It is a way...
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Kath
Oct 28, 20205 min read
The Ultimate 15-Point Landing Page Checklist
The following landing page checklist applies to both single landing pages or those that are part of a larger website. In either case, I...
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Kath
Aug 31, 20198 min read
The 25 Best & Totally Free SEO Tools You Should Be Using
The world of SEO tools is BUSY. My goodness. There are soooo many available now, it's hard to know where to start. Many promising the...
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Kath
Mar 27, 20195 min read
6-Step Guide to Applying Keyword Research to Your Website for SEO
It is universally acknowledged that search engines use hundreds of signals to decipher and rank the relevance of a website. A website...
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Kath
Jan 25, 201912 min read
How to perform a basic SEO audit of your website
If you’re like me and reliant on traffic to your website for business development, and ultimately sales, it's important to give your...
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Kath
Dec 2, 20183 min read
3 common mistakes with LinkedIn Advertising
I have spoken with a couple of clients recently who have tested LinkedIn's Ad Campaign Manager, but not received the results they were...
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