Kath
5 Tips for Successfully Managing Your PPC Campaigns
PPC, or pay-per-click, is a type of digital advertising in which advertisers pay a fee each time one of their ads is clicked. It is a way...
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Kath
- Oct 28, 2020
- 5 min
The Ultimate 15-Point Landing Page Checklist
The following landing page checklist applies to both single landing pages or those that are part of a larger website. In either case, I...
168 views0 comments
Kath
- Aug 31, 2019
- 8 min
The 25 Best & Totally Free SEO Tools You Should Be Using
The world of SEO tools is BUSY. My goodness. There are soooo many available now, it's hard to know where to start. Many promising the...
101 views0 comments
Kath
- Mar 27, 2019
- 5 min
6-Step Guide to Applying Keyword Research to Your Website for SEO
It is universally acknowledged that search engines use hundreds of signals to decipher and rank the relevance of a website. A website...
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Kath
- Jan 25, 2019
- 12 min
How to perform a basic SEO audit of your website
If you’re like me and reliant on traffic to your website for business development, and ultimately sales, it's important to give your...
151 views0 comments
Kath
- Dec 2, 2018
- 3 min
3 common mistakes with LinkedIn Advertising
I have spoken with a couple of clients recently who have tested LinkedIn's Ad Campaign Manager, but not received the results they were...
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