BLOG

The ongoing Google antitrust case brought by the U.S. Department of Justice (DOJ) could bring sweeping changes to the advertising...

Okay, so you’re looking to dive into Google Ads. Smart move. With billions of daily users, Google’s ad platform provides incredible reach...

PPC, or pay-per-click, is a type of digital advertising in which advertisers pay a fee each time one of their ads is clicked. It is a way...

The following landing page checklist applies to both single landing pages or those that are part of a larger website. In either case, I...

The world of SEO tools is BUSY. My goodness. There are soooo many available now, it's hard to know where to start. Many promising the...

It is universally acknowledged that search engines use hundreds of signals to decipher and rank the relevance of a website. A website...

If you’re like me and reliant on traffic to your website for business development, and ultimately sales, it's important to give your...

I have spoken with a couple of clients recently who have tested LinkedIn's Ad Campaign Manager, but not received the results they were...